Park Theatre's Sales & Marketing team won the inaugural Campaign of the Year award at The Stage Awards in January 2025 for Kim's Convenience, a co-production with Adam Blanshay Productions.

Park Theatre and Adam Blanshay Productions scooped the inaugural prize for their Marketing & Sales campaign on the European premiere of Korean comedy-drama Kim’s Convenience. Their £12,000 campaign, targeted at East South East Asian audiences, filled 98.8% of the London venue’s capacity during its run, of which 53.3% were first-time theatre attendees.

The Campaign of the Year award was added to the prizes on offer at The Stage Awards for the first time at the 2025 ceremony on January 20.

Tapping into new audiences, particularly “under-represented” East South East Asian communities, was the campaign’s aim from the outset, adding that thoughtful use of discounted ticketing platform TodayTix was an important factor in its success.