Reporting to the Sales & Marketing Director, the Head of Ticketing is responsible for Park Theatre’s ticketing operation, sales strategy, pricing and associated customer experience. They will take overall responsibility for pricing structures and sales strategies, ensuring that commercial objectives are met while positioning Park Theatre appropriately within the marketplace and supporting its ambitions around accessible pricing and audience development.

They will analyse sales performance, industry trends and benchmarking to identify patterns, forecast performance and inform strategic decisions. They will devise and deliver proactive sales strategies for in-house productions and runs in which Park Theatre has a financial interest, including the effective use of offers, dynamic pricing and third-party ticket agents to maximise revenue. They will provide regular sales reporting and analysis to the Executive team and visiting producers, bringing informed insights and recommendations to support both box office and wider financial objectives.

The Head of Ticketing will work closely with internal and visiting producers’ marketing teams to ensure that sales strategies complement and reinforce campaign milestones and overall objectives. They will maintain key relationships with external ticketing and technology partners, including Spektrix and third-party ticket agents, and will have responsibility for the effective use and development of the Theatre’s ticketing system and CRM.

They will maintain and develop the online booking journey, working with internal and external partners to ensure that the website and ticketing system provide an intuitive, efficient and sophisticated customer experience, while maximising opportunities for membership, ancillary sales and giving. They will oversee the Box Office operation, supporting the management, training and development of the team and ensuring consistently high standards of customer service.

Working closely with the Finance team, the Head of Ticketing will ensure that Box Office accounting and reporting are accurate and robust. They will bring strong commercial and financial acumen to the role, ensuring that ticketing practices support Park Theatre’s financial, charitable, access and audience development objectives.